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As Disney+ hasn’t even been released in the UK yet and Baby Yoda is a brand new character, there is a good reason why it may want to keep the release of the images to a limit. It’s about commercial sense – if you stand to spend more money than you would make from the case, then it’s probably not worth it. Pursuing litigation can be expensive, so usually charges will only be pressed for breaches which significantly affect a company. But in 2016 the company sued a 'Jedi training school' called the Lightsaber Academy for use of the trademark.

Before Star Wars was sold to Disney, Lucasfilm didn’t bother chasing unlicensed Star Wars-related ventures. Disney even refused a father’s request to put an image of Spider-Man on his son’s gravestone. In 2008 a lawsuit was filed against a family-owned business for advertising costumes that bore a close resemblance to the characters Tigger and Eeyore. What probably was playing on the minds of Giphy bosses, was the fact that Disney is notoriously litigious. But fair use has its limitations, and when it comes to memes there is debate about whether this applies.

There is an allowance for ‘fair use’ – for example if you were reviewing The Mandalorian, it would be acceptable for you to use a short clip or picture to exemplify what you’re writing. The situation highlights the complex world of copyright law, which is becoming increasingly messy in a world where memes spread like wildfire. It was difficult for Giphy to know what to do. Normally Disney is militant about protecting its intellectual property, but seems to have waived its rights in this instance.

“We apologise to both Disney and Vulture for any inconvenience, and we are happy to report that the gifs are once again live.” It even issued an apology for taking them down in the first place: “There was some confusion around certain content uploaded to Giphy and we temporarily removed these gifs while we reviewed the situation,” said a Giphy spokesperson. It was the gif hosting website Giphy which preemptively removed any sign of the character (who isn’t actually Yoda, but another creature of the same species) to avoid any clashes with the media giant.Īfter an uproar from Disney fans, Giphy put the gifs back online. Had Disney ordered the gifs to be taken down? No. Ever since Star Wars spin-off The Mandalorian was released on Disney+, gifs of the bat-eared green alien have been spreading across social media. The fun never stops.‘Baby Yoda’ has been causing a kerfuffle on the internet.

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